Renaissance. The gap that was created in the banking sector after the collapse was filled by Florentine families of the Rucellai, Pazzi, Strozzi and especially by the Medici that began an incontestable ascent both in banking and in the politics. The Bank of Medici Family were quick to open branches in Venice, Rome, Naples, Milan, Bruges, London, Barcelona, Paris, Geneva, Basel and other major cities in Europe. They were able to build connections immediately with the sovereigns and the great European nobility. Their customers were powerful and influential people from all over Europe: princes, ministers, cardinals, bishops, generals and great merchants. The Medici, thanks to their banking activities not only accumulated enormous wealth, but also managed to create strong relationships with the most powerful and influential people of the time. This combination of power that allowed the Medici family to become rulers over the city of Florence. Medici were also skilled promoters of themselves by financing the works of great value and beauty, not only in Florence, but in many cities in which they exercised their activity. Even the Medici banking activities suffered severe economic crisis due to insolvency of some major debtors including England, yet the family had managed to weave solid relations with the Vatican so much so that some family members became popes. This solid relationship with the Vatican allowed the Medici dynasty to continue to rule over Florence until 1737, when due to lack of heirs the Lorraine took over.